100+ projects for TNB, Roche and MIDF. Now Pali Studio: one senior lead and a team of AI agents.
Trusted by teams at
I’m Wan Muhamad Fadzli, known as Pali, a Penang-based product builder and senior product designer. After 9 years and 100+ projects for teams such as TNB, Roche and MIDF, I now design, build and ship production software for founders and SMEs in Malaysia, from the first decision through launch.
Working with me
No account managers, no handoffs. One senior person from first call to launch.
You brief the person who designs and builds it. Nothing gets lost in translation.
A small client list, so your project gets proper attention.
9 years at HLB, myTNB and PERKESO. AI agents speed the work; I make every call.
Start here
Three quick answers, one clear next step.
Selected work
Live products I designed, built and shipped in 2026.
Designed PERKESO's national Employment Insurance portal solo, in under 2 months, with AI.
PERKESO's Employment Insurance System (SIP) portal, designed solo with an AI-assisted workflow and now used nationwide by insured persons, training providers and PERKESO staff.
Read the case study: PERKESO Employment Insurance System
A tuition centre moved 1,600+ real accounts off WhatsApp and spreadsheets onto one live platform.
An online tuition-centre platform for students, parents, teachers and admins, live at studybuddy.my with legacy accounts migrated.
Read the case study: StudyBuddy
UrusPro left a vendor-locked no-code prototype for an owned SaaS that now sells paid plans per listing.
Property-management and short-stay booking SaaS, moved off a no-code prototype onto an owned, multi-tenant platform on the edge.
Read the case study: UrusPro and HelloStay
Meet Pali Studio
I lead every project. The agents are my tools, and I review and approve everything.
Lead
Designs the product, makes every decision and approves every gate.
Architect
Turns your brief into a plan: data, screens, stack and milestones.
Designer
Lays out every screen and state on one design system.
Builder
Writes the code in small steps, one milestone at a time.
QA
Runs the tests and clicks through every flow before release.
Security
Scans for leaked keys, risky code and privacy gaps.
Self-Debugger
Reproduces each failure, fixes the cause and re-runs until green.
Ops
Ships the release and keeps every deploy repeatable.
SEO
Makes public pages findable in search and quotable by AI answers.
You bring the problem and the goal.
Atlas writes the plan, Pali approves it.
Pali approves
Iris designs every screen, Pali approves it.
Pali approves
Forge builds it in reviewed steps.
Probe tests, Sentinel scans, Medic fixes.
Pali reviews the release and signs it off.
Pali approval gate
Relay ships it to your accounts.
Beacon gets it found and cited.
Why Pali Studio
One senior lead with AI agents, every change reviewed, no lock-in.
Pali Studio agents do the execution
Named AI agents plan, build, test and ship, so you are not paying an agency payroll.
Every change reviewed by Pali
He designs the product, makes the decisions and reviews each change before it ships.
No agency layers or handoffs
No account manager relaying messages, and no separate design and development teams.
Automated tests on every change
Each change runs the test suite before it can be merged.
Human design and code review
Pali reviews the design and the code of every change himself.
30-day launch warranty
Bug fixes in the delivered scope are free for 30 days after launch.
Your GitHub from day one
The code lives in your own GitHub from the first commit.
Docs and handover included
Documentation and a handover of code, docs and accounts come with every project.
Code and IP are yours
You own the code and the IP once each invoice is paid.
The difference is the toolkit behind every screen.See the in-house toolkit
In their words
Instrumental in creating and implementing a dynamic, scalable design system that allows our product to be seamlessly white-labeled ... setting a high standard for design practices that we continue to follow.
Philippe Wong
then CPO, Esports Innovation Group
Managed Fadzli directly
Solid Figma skills and can deliver production-ready designs efficiently when given a brief.
Howie Leung
Senior Principal Product Manager
Managed Fadzli directly
Questions
Wan Muhamad Fadzli (Pali) is a Penang-based product designer and builder. He spent 9 years on 100+ projects for brands such as TNB, Roche and MIDF, and in 2026 shipped his own software suite and client platforms end to end.
Someone who takes a product from idea to live release: product thinking, UX and UI design, engineering and launch, without handoffs between agencies. Pali works this way, and also steps in as a fractional CTO when a team needs a technical lead.
Websites, web apps, multi-tenant SaaS, Malaysian ERP systems from RM 3,600, PWAs, desktop apps for macOS and Windows, and Android apps. Live examples include StudyBuddy, UrusPro and the Orbit Suite.
Nothing to start: the calculator gives a price range in two minutes, and the first call is free. Bigger or unclear builds then start with a one-week Discovery Sprint at RM 300, credited to whatever you build next. No SST is charged.
Yes. Products ship in BM and English, with Malaysian rules built in: LHDN e-invoice, SST, SSM details and PDPA consent.
You've reached the end, so now
A free 30 minute call is the fastest way to find out if I can help.
Or ask for a free 5-minute auditPenang |
Hi! Ask me about prices or my work