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Work

Shipped, not pitched.

Case studies by Wan Muhamad Fadzli (Pali), a Penang-based product designer and builder: 14 products designed, built and shipped in 2026, 10 of them live, across education, accounting, payroll, hospitality, insurance, community, family, events and the public sector, plus nine years of enterprise design leadership.

How each product is engineered

What has Fadzli shipped?

Type
Industry

14 case studies

Design leadership

Which enterprise products has he designed?

His role, plus the team's public outcome. No client screens shown.

  • myTNB

    Solo product designerTNB, via Accenture

    Solo design of the RP4 electricity tariff experience on the myTNB app and portal, with transparent pricing, working with Accenture. Reported 20% increase in user satisfaction and app usage.

    Read the case study: myTNB

  • MIDF Invest

    UI/UX design leadMIDF, with Artisan Solutions

    Led UI/UX with Artisan Solutions on the PWA rebuild of MIDF's retail trading platform for US stocks and ETFs (live at midfinvest.my) and the native app: 50 trader interviews, tested prototypes, a component library, and a conversion and onboarding revamp completed Feb 2023. The 6-engineer team reported sub-10ms order execution, a 4.6 app rating (legacy 2.1) and 70% fewer support tickets.

  • Petronas Career Development

    UI/UX design leadPetronas, with Artisan Solutions

    Led UI/UX with Artisan Solutions for one platform joining learning, skills tracking and career pathing: personalised learning recommendations, manager dashboards and gamification tied to real career outcomes. The 12-engineer team reported 47,000 employees onboarded, 250,000+ courses completed, 78% monthly active users and internal mobility up 40%.

  • Roche

    Senior UI/UX designerRoche

    Design system for a pharma data-viz product and an AI product for healthcare professional analysis.

  • Billplz Catalog

    Senior UI/UX designerBillplz

    Led design of the CATALOG SaaS for ecommerce and payment forms and established the Billplz design system.

  • PRISM+ Connect

    Senior UI/UX designerPRISM+

    Smart-home app, live on Google Play, and the design system behind it.

  • Esports Innovation Group

    UI/UX design leadEsports Innovation Group

    White-label design system and brand guidelines; mentored a junior designer and reported to the CPO.

  • Masjeed

    Solo designer and project leadMANAF Sdn Bhd

    MVP consulting, donation flows and the admin platform for a mosque app built with state Islamic authorities.

  • UTP IRC Portal

    UI/UX design leadUniversiti Teknologi PETRONAS

    Designed the mobile and desktop web portal for book loans at UTP's Information Resource Centre, one of the largest libraries in the country. The portal the project team delivered handles up to 210,000 book loan transactions.

  • Digital Kad Kahwin

    UI/UX design leadBookKlik Technologies

    Designed the web and mobile apps for a digital wedding card service: sign up, choose an e-card theme, write the invitation, share the location via Waze, keep a photo gallery and collect RSVPs. Live on Google Play, the App Store and Huawei AppGallery.

  • HLB Connect

    UI/UX designer, founding teamHong Leong Bank

    Part of the founding team that built the HLB Connect app for Malaysia in 2019. Today it is Hong Leong Bank's mobile and online banking app, covering account opening without a branch visit, day-to-day transfers and payments, multi-currency and investments.

    See the app: HLB Connect (opens in a new tab)

More work

Projects from Pali's earlier portfolio, kept as a compact public record.

  • Splity

    Splity

    Designed the native mobile app experience.

    Type
    App
    Role
    UI/UX designer
    Years
    2026

  • Central Management System

    Client not stated

    Designed the Central Management System as a PWA.

    Type
    Portal
    Role
    UI/UX designer
    Years
    2022 to 2023

  • Cinta Gaza Malaysia

    Cinta Gaza Malaysia

    Designed Cinta Gaza Malaysia as a PWA.

    Type
    Web
    Role
    UI/UX designer
    Years
    2022 to 2023

  • Bosch E-Catalog

    Bosch, via OpenMinds

    Designed Bosch's electronic catalogue as a PWA.

    Type
    Portal
    Role
    UI/UX designer
    Years
    2021 to 2022

  • Sistem Pengurusan Kerjaya

    Jabatan Akauntan Negara Malaysia

    Designed a career management system as a PWA.

    Type
    Portal
    Role
    UI/UX designer
    Years
    2021 to 2022

  • Umiverse

    Umiverse

    Designed the Umiverse experience as a PWA.

    Type
    Web
    Role
    UI/UX designer
    Years
    Not stated

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