Pricing
What it costs.
Built by Pali publishes every price in Ringgit Malaysia. Work starts with a one-week Discovery Sprint at RM 300, credited to what follows. A fractional CTO costs RM 1,000 to RM 2,700 a month, plans RM 90 to RM 900 a month, and projects start from RM 900 with a free 30-day launch warranty. No SST is charged.
Taking 2 new projects for November 2026
Last updated
How much does Pali charge?
Starting points. Final quote after scoping.
| Plan | What you get | Price |
|---|---|---|
| Discovery Sprint | 5 working days: requirements, architecture, prototype and a fixed quote. | RM 300 |
- Discovery SprintRM 300
5 working days: requirements, architecture, prototype and a fixed quote.
How much does an app cost to build?
Starting points before platforms, integrations and design scope. Each includes a free 30-day launch warranty.
| Plan | What you get | Price | Price it |
|---|---|---|---|
| Landing page | One page that explains and converts. | From RM 900 | Price it |
| Website with CMS | A multi-page site your team can edit. | From RM 1,800 | Price it |
| Web app MVP | The first working version of your product. | From RM 4,500 | Price it |
| Multi-tenant SaaS | Many customers, one platform, billing built in. | From RM 9,000 | Price it |
| ERP system | Malaysian finance, operations and people modules in one system. | From RM 3,600 | Price it |
| Mobile app | iOS or Android, store ready. | From RM 4,500 | Price it |
| Desktop app | macOS or Windows, signed and auto-updating. | From RM 4,500 | Price it |
| AI and automation | One workflow that runs by itself, end to end. | From RM 1,500 | Price it |
- Landing pageFrom RM 900
One page that explains and converts.
Price it - Website with CMSFrom RM 1,800
A multi-page site your team can edit.
Price it - Web app MVPFrom RM 4,500
The first working version of your product.
Price it - Multi-tenant SaaSFrom RM 9,000
Many customers, one platform, billing built in.
Price it - ERP systemFrom RM 3,600
Malaysian finance, operations and people modules in one system.
Price it - Mobile appFrom RM 4,500
iOS or Android, store ready.
Price it - Desktop appFrom RM 4,500
macOS or Windows, signed and auto-updating.
Price it - AI and automationFrom RM 1,500
One workflow that runs by itself, end to end.
Price it
How much does a fractional CTO cost per month?
| Plan | What you get | Price | Price it |
|---|---|---|---|
| Fractional CTO, 1 day a week | Architecture, vendor oversight and hands-on delivery. | RM 1,000 a month | Price it |
| Fractional CTO, 2 days a week | Architecture, vendor oversight and hands-on delivery. | RM 2,000 a month | Price it |
| Fractional CTO, 3 days a week | Architecture, vendor oversight and hands-on delivery. | RM 2,700 a month | Price it |
| Full-time CTO | A full-time technical lead, or salary plus equity. | From RM 4,500 | Price it |
- Fractional CTO, 1 day a weekRM 1,000 a month
Architecture, vendor oversight and hands-on delivery.
Price it - Fractional CTO, 2 days a weekRM 2,000 a month
Architecture, vendor oversight and hands-on delivery.
Price it - Fractional CTO, 3 days a weekRM 2,700 a month
Architecture, vendor oversight and hands-on delivery.
Price it - Full-time CTOFrom RM 4,500
A full-time technical lead, or salary plus equity.
Price it
What does the subscription cost?
Three plans for long-term partners, ticket support included (reply in 3 working days). 3-month minimum. Pay yearly, get 2 months free.
| Plan | What you get | Price | Price it |
|---|---|---|---|
| Subscription Site Care | Landing pages and CMS websites: updates, backups and small edits. | RM 90 a month | Price it |
| Subscription Site Care, paid yearly | 10 months for 12: 2 months free. | RM 900 a year | Price it |
| Subscription Maintain | Apps and stores: monitoring, fixes, updates, up to 8 hours of small changes. | RM 450 a month | Price it |
| Subscription Maintain, paid yearly | 10 months for 12: 2 months free. | RM 4,500 a year | Price it |
| Subscription Develop | Everything in Maintain, plus one active request of up to 1 week, priority over Maintain. | RM 900 a month | Price it |
| Subscription Develop, paid yearly | 10 months for 12: 2 months free. | RM 9,000 a year | Price it |
| Priority support, on any plan | Reach Pali directly by WhatsApp or call, Mon to Fri, 9am to 6pm MYT. | RM 150 a month |
- Subscription Site CareRM 90 a month
Landing pages and CMS websites: updates, backups and small edits.
Price it - Subscription Site Care, paid yearlyRM 900 a year
10 months for 12: 2 months free.
Price it - Subscription MaintainRM 450 a month
Apps and stores: monitoring, fixes, updates, up to 8 hours of small changes.
Price it - Subscription Maintain, paid yearlyRM 4,500 a year
10 months for 12: 2 months free.
Price it - Subscription DevelopRM 900 a month
Everything in Maintain, plus one active request of up to 1 week, priority over Maintain.
Price it - Subscription Develop, paid yearlyRM 9,000 a year
10 months for 12: 2 months free.
Price it - Priority support, on any planRM 150 a month
Reach Pali directly by WhatsApp or call, Mon to Fri, 9am to 6pm MYT.
How much does SEO and AI search cost?
Get found on Google and named in AI answers. 3-month minimum.
| Plan | What you get | Price | Price it |
|---|---|---|---|
| Search audit | Premortem, page inventory, keyword gaps and a fix list. | RM 200 | Price it |
| Search Care | Monthly report, AI answer tracking, refreshes and fixes. | RM 1,200 a month | Price it |
| Search Growth | Care plus new pages, local SEO and earned mentions. | RM 2,400 a month | Price it |
ERP Care
ERP systems start at RM 3,600. ERP Care is 18% of the build price a year, billed monthly from RM 150. It includes hosting management or remote monitoring, daily backups, security and bug fixes, Malaysian compliance updates, two hours of small changes, and ticket support within 3 working days. Commit for 12 months to save 10% on the build. Infrastructure is passed through at cost.
Hourly and day rates
For small, one-off pieces of agreed work outside a plan.
| Plan | What you get | Price |
|---|---|---|
| Hourly | Minimum 4 hours per booking. | RM 45 an hour |
| Day rate | One full working day, on-site in Penang or remote. | RM 300 a day |
| Takeover check, once | 8 hours reviewing a product built elsewhere before a plan starts. | RM 360 |
- HourlyRM 45 an hour
Minimum 4 hours per booking.
- Day rateRM 300 a day
One full working day, on-site in Penang or remote.
- Takeover check, onceRM 360
8 hours reviewing a product built elsewhere before a plan starts.
Urgent next-working-day work adds 25%. 8 hours or more in one day bill at the day rate.
Why does every estimate show three packages?
Essential is the smallest version that launches, Recommended is exactly what you chose, and Complete adds the upgrades clients most often add later. All three come from the same rate card, so every figure is real.
How is a project paid?
- Under RM 1,800: 50% to start, 50% at launch
- RM 1,800 to under RM 15,000: 40% to start, 30% at the first working demo, 30% at launch
- From RM 15,000: 30%, 25%, 25%, 20% across 4 milestones set in the Sprint
The Discovery Sprint is paid upfront. Plans and Fractional CTO are paid monthly in advance or yearly upfront. Hourly work is billed after the work. Pay a build 80:20, each part within 3 days of the invoice, and get 20% off.
How does the price compare?
Typical Malaysian prices, set against my rate card.
| What you need | With Pali | Typical agency | Hire full-time |
|---|---|---|---|
| Company website | From RM 1,800 | RM 5,000 to RM 15,000 | RM 10,080 to RM 16,8001 month, senior developer |
| Web app MVP | From RM 4,500 | RM 30,000 to RM 100,000 | RM 30,240 to RM 50,4003 months, senior developer |
| Ongoing development | RM 900 a month | Usually quoted per change | RM 10,080 to RM 16,800Monthly, senior developer |
- Company website
- With Pali
- From RM 1,800
- Typical agency
- RM 5,000 to RM 15,000
- Hire full-time
- RM 10,080 to RM 16,8001 month, senior developer
- Web app MVP
- With Pali
- From RM 4,500
- Typical agency
- RM 30,000 to RM 100,000
- Hire full-time
- RM 30,240 to RM 50,4003 months, senior developer
- Ongoing development
- With Pali
- RM 900 a month
- Typical agency
- Usually quoted per change
- Hire full-time
- RM 10,080 to RM 16,800Monthly, senior developer
Hire figures add 12% EPF, before SOCSO, EIS, equipment and hiring time.
Sources: AJobThing salary guide, AdvisoryApps website cost FAQ, AdvisoryApps app cost FAQ
Why it costs less
Why does it cost less than an agency?
One lead plus agents, not an agency payroll.
-
Pali Studio agents do the execution
Named AI agents plan, build, test and ship, so you are not paying an agency payroll.
-
Every change reviewed by Pali
He designs the product, makes the decisions and reviews each change before it ships.
-
No agency layers or handoffs
No account manager relaying messages, and no separate design and development teams.
-
One senior lead, accountable
The person you brief is the person who designs it, builds it and answers for it.
What does that look like in practice?
UrusFamily
9 days
first commit to store submission
First commit on 16 September 2026, version 1.0.0 submitted for App Store and Play review on 25 September 2026. 1,182 automated tests pass as of 28 September 2026.
Read the case study: UrusFamilyOrbit HR
34
payroll test cases, to the sen
The statutory payroll engine was verified against published KWSP, PERKESO and LHDN figures across 34 test cases before any payroll screen existed.
Read the case study: Orbit HRStudyBuddy
1,600+
real accounts migrated
Live at studybuddy.my since 24 September 2026, with more than 1,600 real accounts migrated from the legacy system.
Read the case study: StudyBuddy
How I help
Four ways to work together.
Every build starts the same way: a paid Discovery Sprint.
01
Fractional CTO
From RM 1,000 a month
Senior technical leadership one to three days a week, without a full-time salary. You get decisions, not decks.
- Architecture and stack decisions
- Vendor and developer oversight
- Hands-on design and delivery
02
Product build
From RM 900
A fixed-scope build of a website, web app, SaaS, ERP, mobile or desktop app, or an AI and automation workflow from RM 1,500, billed by milestone with a demo every week.
- Three packages and a fixed quote after the Sprint
- Weekly demos
- Free 30-day launch warranty
03
Design and dev subscription
From RM 90 a month
Built for long-term partners. Site Care at RM 90 a month looks after a website, Maintain at RM 450 keeps an app healthy, Develop at RM 900 ships features.
- Site Care: updates, backups, small edits
- Maintain: fixes, updates, small changes
- Develop: one active request at a time
04
SEO, AEO & GEO
From RM 200
Rank on Google, become the answer in AI Overviews and get named in ChatGPT. A RM 200 audit, then Search Care at RM 1,200 or Search Growth at RM 2,400 a month.
- Monthly report that leads with enquiries
- AI answers tracked across 4 engines
- Local SEO and earned mentions, no paid links
How it works
From idea to live release.
- 01
Discovery Sprint
One week, RM 300. You get a PRD, architecture, clickable prototype and a fixed quote.
- 02
Build
Milestone billing and a working demo every week, so you see progress, not promises.
- 03
Ship
Released, tested and handed over. Code and IP are yours on payment.
No lock-in
Is there any lock-in?
No. You can take your product to any developer, any time.
-
Your GitHub from day one
The code lives in your own GitHub from the first commit.
-
Docs and handover included
Documentation and a handover of code, docs and accounts come with every project.
-
Code and IP are yours
You own the code and the IP once each invoice is paid.
-
Take it to any developer
Standard, documented stacks that another developer can pick up.
What happens after a project launches?
Every project includes a free 30-day launch warranty: bug fixes in the delivered scope, at no charge. After that, a plan is optional and billed monthly, separate from the project: Site Care for websites, Maintain or Develop for apps.
Is search set up on a new website?
Yes. Every landing page and website build includes Google Search Console setup at no charge: a verified property, the sitemap submitted and a basic indexing check. To keep ranking and get named in AI answers after launch, add Search Care (RM 1,200 a month) or Search Growth (RM 2,400 a month) to the build or to any plan. Not sure where you stand? The RM 200 search audit gives you a premortem, a page inventory, keyword and competitor gaps, and a fix list.
Are hosting and third-party costs included?
Hosting, domains and third-party API or service costs are paid by you, at cost, and are not included.
Does the price include SST?
No SST is charged.
Is the Sprint fee credited?
Yes. The RM 300 Sprint fee is credited against the first invoice of any engagement that follows: a project, subscription or fractional CTO.
How are payments and milestones handled?
Projects are billed by milestone, sized to the project, after a demo you can click. Monthly plans are billed in advance. Code and IP are yours once each invoice is paid.
Rates v9, updated 2026-10-05
Which guides explain these prices?
Frequently asked questions
How much does an ERP system cost in Malaysia?
An ERP system starts at RM 3,600 for the core: login, permissions, multiple branches, audit trail, approvals and a dashboard. Add only the Malaysian modules you need, such as accounting, LHDN e-Invoice, SST, payroll, inventory or manufacturing. A Discovery Sprint confirms the workflow and fixed quote.
Why is ERP maintenance monthly?
ERP Care keeps a business-critical system secure, backed up and aligned with Malaysian changes such as LHDN e-Invoice, SST, PCB, EPF, SOCSO and EIS. It also covers bug fixes, monitoring, ticket support and two hours of small changes each month. Server and database costs pass through at cost.
Why publish prices?
So you can judge fit before a call. The figures are starting points; the Sprint turns them into a fixed quote for your scope.
Are hosting and domains included?
Hosting, domains and third-party API or service costs are paid by you, at cost, and are not included.
Do you charge SST?
No SST is charged.
Do I own the code?
Yes, once each invoice is paid. The code lives in your own GitHub from the first commit, and hosting and app store accounts are in your name, so nothing is held back at handover.
What if you are unavailable?
Your product does not depend on one person. Code, documentation and accounts sit in your own accounts from day one, so another developer can take over without starting again.
What do your invoices show?
Built by Pali is operated by Mushnor Heritage Resources (SSM 201803323851 / 002884313-T). Invoices are issued in RM by Mushnor Heritage Resources, with the milestone or plan they cover. No SST is charged.
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