UI/UX design
Make complex software feel obvious.
UI/UX design turns research, workflows and business rules into clear interfaces, tested journeys and reusable design systems for web and mobile products. From Penang, Pali brings nine years of enterprise design experience across TNB, Roche, MIDF and PERKESO to product teams throughout Malaysia, while staying close enough to engineering to ship the work.
What does senior UI/UX design include?
The work joins service design, interaction detail and a buildable component system, so the approved experience survives contact with engineering.
- Research and workflow mapping
- Information architecture and prototyping
- Accessible web and mobile interface design
- Design systems with implementation guidance
Relevant work, already shipped
Live2026PERKESO Employment Insurance System
Designed PERKESO's national Employment Insurance portal solo, in under 2 months, with AI.
Web app · Public sector
Delivered2025myTNB RP4 tariff
Made a national tariff change understandable: transparent RP4 pricing on myTNB.
Mobile app · Utilities
Live2026TuJu redesign concept
A clickable prototype of TuJu's main flows on a real map, in phone portrait, landscape and CarPlay layouts.
Mobile app · Public sector
Frequently asked questions
Do you design web and mobile products?
Yes. The public work covers responsive web, PWA and native mobile product experiences.
Can you work with our developers?
Yes. Deliverables include states, responsive rules and reusable patterns developers can implement.
Do you build design systems?
Yes. The profile records design-system work across enterprise and shipped product environments.
Can you also implement the design?
Yes. Pali designs and builds, which keeps interaction decisions connected to production constraints.

