What is NAP in local SEO?

Name, address and phone number. They should read exactly the same on your website, Google Business Profile and every directory, so search engines can match them to one business.

Do I need a separate page for each branch?

Yes, if each branch serves customers in person. Give every location its own page with its address, hours, map and LocalBusiness schema.

Should I write local pages in BM, English or both?

Both, if your customers search in both. Use hreflang so Google shows each visitor the right language.

Can I put star ratings from Google reviews on my website?

Do not copy them into schema. Use rating schema only for reviews collected on your own site, and link to your Google reviews instead.

Is local SEO included in Search Care?

No. Local SEO is part of Search Growth at RM 2,400 a month. Search Care at RM 1,200 a month covers reporting, refreshes and fixes. No SST is charged.

Checklist

Local SEO checklist for Malaysian businesses

By Pali (Wan Muhamad Fadzli), product builder, Penang.

Last updated 5 October 2026

Local SEO in Malaysia means a complete Google Business Profile, the same name, address and phone on every listing, LocalBusiness schema for each location, pages in BM and English, and a steady flow of reviews you reply to. Use the checklist below, or let Pali's Search Growth plan run it for RM 2,400 a month.

What goes in a Google Business Profile?

The exact business name, as registered, with no keywords added.
A primary category and any secondary categories that truly fit.
Services listed with prices in RM where you publish them.
Opening hours, plus special hours for public holidays.
Real photos of the premises, team and work, added regularly.
Questions and answers kept current where the profile shows them.
Posts for offers, news and events.
The website link pointing to the matching location page.

Which other map listings matter in Malaysia?

Listing	What to do
Apple Business Connect	Claim the place so iPhone users see the right details in Apple Maps
Bing Places	Claim or import the listing so Bing and Copilot show it
Waze	Add or correct the place so drivers can navigate to you

How do I keep NAP consistent?

Pick one form of the name, address and phone, and write it down.
Use it word for word on the website footer and contact page.
Match it on every listing and directory, including old ones.
Update every copy when you move or change number.

What schema does a local business need?

LocalBusiness schema (or a more specific type) on each location page.
The same name, address and phone as the listings.
Opening hours, geo coordinates and the page URL.
AggregateRating only for reviews collected on your own site.

How should I handle reviews?

Ask every satisfied customer for a review, with a direct link.
Reply to every review, good or bad, politely and soon.
Never buy reviews or offer rewards for good ones.

Where else should a Malaysian business be listed?

Facebook Page and Instagram profile with the same NAP.
Malaysian business directories and Yellow Pages Malaysia.
Foursquare, which feeds other map apps.
Industry associations and chambers you belong to.
Marketplace and delivery store pages where you sell, such as Shopee, Lazada, Grab or foodpanda.

Can Pali run this checklist for me?

Yes. Local SEO is part of the SEO, AEO and GEO service on Search Growth. Price it in the calculator. Building a new product? Start with the Discovery Sprint.