What does AEO stand for?

Answer Engine Optimisation: structuring pages so search engines lift a direct answer into featured snippets, People Also Ask and Google AI Overviews.

What does GEO stand for in SEO?

Generative Engine Optimisation: making a business a clear, consistent entity that AI assistants such as ChatGPT, Gemini and Perplexity recognise and name. It is not geographic targeting, which is usually called local SEO.

Is SEO still worth it now that Google shows AI Overviews?

Yes. AI Overviews and AI assistants draw on pages that are crawlable, trusted and easy to quote, so SEO is the floor that AEO and GEO build on.

How do I rank on ChatGPT?

There is no position to buy. ChatGPT names businesses it can recognise and cross-check: one consistent description, clear answers on your own site, schema, and mentions on sites it already trusts.

How much does SEO cost in Malaysia with Pali?

The search audit costs RM 200 once. Search Care costs RM 1,200 a month and Search Growth RM 2,400 a month, with a 3-month minimum. No SST is charged.

Explainer

What are SEO, AEO and GEO?

By Pali (Wan Muhamad Fadzli), product builder, Penang.

Last updated 5 October 2026

Definition

SEO, AEO and GEO are three layers of search work: ranking on Google, becoming the extracted answer, and being named inside AI assistant answers.

SEO gets a page ranked in Google. AEO, Answer Engine Optimisation, gets its answer lifted into snippets and AI Overviews. GEO, Generative Engine Optimisation, gets a business named by ChatGPT, Gemini and Perplexity. For a business in Malaysia, Pali's search audit costs RM 200, and monthly work costs RM 1,200 or RM 2,400.

What is SEO?

SEO, Search Engine Optimisation, is the work that gets a page ranked in Google for the searches your buyers type. It is the floor: AEO and GEO do not work on a site Google cannot crawl or trust.

Pages Google can crawl, with a sitemap, clean URLs and a fast load.
The right keywords, chosen from what buyers in Malaysia actually search.
Trusted links and mentions from other sites.

What is AEO?

AEO, Answer Engine Optimisation, is structuring a page so Google lifts your exact answer into a featured snippet, People Also Ask or an AI Overview.

A 40 to 60 word answer at the top of each key page.
Question-shaped headings, each answered in its first sentence.
Real lists, tables and an FAQ, marked up with schema.

What is GEO?

GEO, Generative Engine Optimisation, is making your business a clear entity that ChatGPT, Gemini and Perplexity recognise and name when someone asks for a recommendation.

One business description, used word for word everywhere.
Organization schema with every real profile linked.
Mentions on directories, forums and press that the engines already trust.
An llms.txt file that tells AI crawlers what the site is.

How do SEO, AEO and GEO compare?

	SEO	AEO	GEO
Goal	Rank a page	Be the quoted answer	Be the named business
Where you show up	Google results	Snippets, People Also Ask, AI Overviews	ChatGPT, Gemini, Perplexity, Claude
What wins	Crawlable pages, keywords, links	Short direct answers, questions, schema	A consistent entity, off-site mentions
How it is measured	Search Console clicks and positions	Snippets and AI Overview citations	How often AI answers name you

Which one does a Malaysian business need first?

SEO first, because the other two sit on top of it. A local business also needs a Google Business Profile with the same name, address and phone everywhere, and pages in BM and English. Building a new site? Plan the pages before you build: start with the Discovery Sprint for an app, or the search audit for a website.

How much do SEO, AEO and GEO cost in Malaysia?

Plan	Price
Search audit, once	RM 200
Search Care, a month	RM 1,200
Search Growth, a month	RM 2,400

Monthly plans have a 3-month minimum, then run month to month. No SST is charged. See what each plan includes on the SEO, AEO and GEO service page, or price it in the calculator.